Magnetic Brochures
Magnetic brochures: Magnetic brochures have the same uppermost notch appearance and feel as normal brochures. They are printed on the same heavy 12 pt. cards share and are painted on the front. The single difference that they have is a magnetic seam on the back of the card. Magnetic brochures are perfectly for service told businesses or any business that could be profitable for the customers.
Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation(usually with logo) and contact information such as street addresses, telephone number, fax number, e-mail addresses and website. It can also include telex, bank account, tax code. Traditionally many cards were simple having black text on white stock. Today a professional business card will sometimes include one or more aspects of striking visual design. They are printed on some form of card stock with exact parameters dependent on national or local norms. The common weight of business card may vary on your location. Generally, business cards are printed on stock that is 350g/m2 (weight) or 12pt (thickness).
Business Cards can also be printed with a digital copier, which uses toner baked onto the surface of the card. Full colored online business card designs are available to create your own unique business cards design using online designer and you can easily see your proof by using online services. In business cards your letter sells your offer and your brochure sells your product. Here we give you some information that how to organize and write that type of brochure.
1. Create a compelling and memorable theme: Don’t just name your product on the front cover, or simply feature a photo of your manufacturing plant. Instead, craft a theme that captures your prospects attention and stimulates interest. Turn this theme into a headline for your front cover. Include a customer benefit, clearly stated or implied, whenever possible.
2. Carry your cover theme throughout the brochure: Use images, subheads, captions and body copy that continue your front cover theme throughout the brochure.
3. Start your selling message with your prospect: Inside the brochure, the first image and headline that your prospects see should speak directly to them and the problem they face. Don’t start with you or your product. Start with the prospect.
4. Grab attention immediately: Arrest your prospect’s attention and show that you understand their problem i.e. the one that your product or service solves.
5. Describe your top benefits first: List the top most features of your product or service, and the benefits that customers get from these features. Remember that a feature is something that your product does, while a benefit is what that feature does for your prospect. Now rank these top most features and benefits in order of their importance to your prospect. Then write your copy so that you mention the top benefit first, the second-most-important benefit second, and so on.
6. Present proof: Back every claim you make with the kind of proof that resonates with your prospective buyer. In business-to-business mailings, some of the most compelling proofs are testimonials, comparisons with competing products, test results, case histories, industry awards, and names of well-known companies who are your clients.
7. Ask for the order: Treat your brochure as a salesperson who has to give your entire sales pitch. Thats way, if your brochure gets separated from your sales letter in the prospect’s office, the brochure stands alone as a sales tool that can generate a sales inquiry. So ask for the order, usually at the end of the brochure. Tell the prospect exactly what to do take things to the next level i.e. call you, return the reply card, visit your website, download a demo, and so on.